Home > Catalogo Libri > Ribalta il copione


Home > Catalogo Libri > Ribalta il copione
Home > Catalogo Libri > Ribalta il copione
24,00 €
Stiamo lavorando per approvvigionare le scorte prima possibile.
Ormai le persone hanno mangiato la foglia: riconoscono le vostre tecniche di persuasione prima ancora che varchiate la soglia della loro azienda. A nessuno piace farsi manipolare da un venditore e ritrovarsi a firmare un acquisto di cui non si è più che convinti. Ma allora come si fa a persuadere le persone e ottenere il risultato sperato?
Oren Klaff, uno dei maggiori esperti al mondo di vendita, pitching e raccolta di capitale ha la soluzione. Al giorno d’oggi bisogna dare alla gente ciò che vuole: la sensazione di aver avuto un’idea geniale. Ma quell’idea dev’essere la vostra. In questo prezioso manuale, l’autore del best seller internazionale Pitch anything insegna come ribaltare gli schemi e la percezione dell’interlocutore in modo da suggerirgli le nostre idee come se le avesse appena avute lui.
“Le tecniche di Oren Klaff sono sia intuitive sia pratiche e il libro è pieno di esempi tratti dal mondo reale: alcuni estremi, alcuni sorprendenti, ma tutti incredibilmente utili.”
Jonah Berger
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