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Derek Sivers
Tutto quello che vuoi tu

Derek Sivers è un imprenditore dalla storia molto particolare. Avvia un sito per hobby, lo fa crescere quasi per caso fino a ritrovarsi alla guida di una grande azienda e dieci anni dopo la vende per 22 milioni di dollari. Musicista e produttore musicale, nel 1998 apre una pagina web per vendere il suo nuovo ... Leggi tutto

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Il prezzo originale era: 14,90 €.Il prezzo attuale è: 14,16 €. Aggiungi al carrello
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Marco De Veglia
Zero concorrenti

Qual è la differenza tra marketing che non funziona e marketing che vende? Qual è la chiave per diventare leader della propria categoria e azzerare la concorrenza? È il brand positioning, la strategia ideata da Al Ries e Jack Trout per individuare il messaggio che differenzia il proprio prodotto dai concorrenti e lo rende la ... Leggi tutto

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Il prezzo originale era: 19,00 €.Il prezzo attuale è: 18,05 €. Aggiungi al carrello

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