Jack Trout è stato un pubblicitario e pioniere del marketing di fama mondiale. Socio in affari per oltre vent’anni di Al Ries, insieme hanno ideato il concetto di posizionamento, sono considerati due degli autori più importanti della storia del marketing e le loro ricerche hanno contribuito a ridefinire la disciplina, delineandone i moderni sviluppi. Hanno pubblicato best-seller da milioni di copie, tra cui Positioning edito da Roi Edizioni. L'autore è scomparso nel 2017.
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