Rita McGrath

Rita Mcgrath è una studiosa di management strategico americano e professoressa di management presso la Columbia Business School. È nota per il suo lavoro su strategia, innovazione e imprenditorialità, incluso lo sviluppo di una pianificazione guidata dalla scoperta.

Inoltre, scrive regolarmente per Fortune, per il Wall Street Journal e per il blog della Harvard Business Review. Ha scritto numerosi libri di successo, tra cui La fine del vantaggio competitivo, pubblicato con Roi Edizioni.

I libri dell'autore

La fine del vantaggio competitivo

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Video dell'autore

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I libri dell'autore

La fine del vantaggio competitivo

Articoli correlati

Video dell'autore