Dan Ariely è professore di psicologia e di economia comportamentale alla Duke University. È famoso anche per i suoi discorsi su TED e per la sua seguitissima rubrica sul Wall Street Journal.
Inoltre, Dan Ariely è l’autore di best seller internazionali, tra cui Prevedibilmente irrazionale, The Upside of Irrationality e The Honest Truth About Dishonesty. Con Roi Edizioni ha pubblicato Perchè, False credenze e Prevedibilmente irrazionale.
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