Rita Mcgrath è una studiosa di management strategico americano e professoressa di management presso la Columbia Business School. È nota per il suo lavoro su strategia, innovazione e imprenditorialità, incluso lo sviluppo di una pianificazione guidata dalla scoperta.
Inoltre, scrive regolarmente per Fortune, per il Wall Street Journal e per il blog della Harvard Business Review. Ha scritto numerosi libri di successo, tra cui La fine del vantaggio competitivo, pubblicato con Roi Edizioni.
Ricevi notizie sulle nuove uscite e gli eventi della casa editrice, contenuti interessanti e promozioni
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